Nagrik Shoes

Project Type

Brand Identity Design, Web Design

Nagrik Shoes, a family-run retail chain in New Delhi, has been a trusted name in footwear since the 1980s. Known for offering top-quality shoes, they serve as a one-stop destination for men, women, and kids, carrying a vast collection from brands like Skechers, Adidas, Nike, Puma, Campus, Sparx, Hush Puppies, Crocs, Clarks, Bata, and more. Alongside these multinational brands, they also manufacture their own premium footwear under the Nagrik label, using the finest leather, soles, and materials to ensure durability and comfort.

With โ€œNagrikโ€ meaning citizens, their vision has always been to provide the best footwear for everyone. As an established retail brand, they wanted to refresh their branding and build an online presence, not as an e-commerce store but as a community-driven website. This platform would serve as a hub for updates, interactions, and announcements, bringing the local shoe community together while setting the stage for their future expansion into e-commerce.

We crafted a refined and modern brand identity that honored their legacy while giving them a fresh, updated appeal. The website was designed to be simple, informative, and engaging, creating a strong digital presence that reflects Nagrikโ€™s deep-rooted connection with its customers. With their future e-commerce expansion in mind, this was the first step in bringing the Nagrik brand into the digital era.

#1 Brand Identity Design

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